“Everybody loves choice until you have to choose… and that’s where friends come in”
An ancient proverb that I just made up
One of the best things about 99designs is having so many great designs to choose from… BUT choice necessitates a decision – and decisions can sometimes be hard!
That’s why we’ve introduced a new voting feature that allows you to easily create a poll so you can get your friends, colleagues, social networks or even the twitterverse to help you choose the best design from your project.
Creating a poll is easy!
1. Click the “Invite friends to Vote” button on your main project page
2. Choose up to 8 designs you’d like your friends to vote on
3. Share the poll with your friends
That’s it – simple huh.
The best news is… you can create as many polls as you’d like so you can share one with your colleagues over email and invite your Facebook friends to another – the sky’s the limit!
And you don’t even have to wait until the project has ended to create a poll – you can run a poll at anytime durning the project and even use it to help generate feedback to give to the designers!
How much money should I offer to the designers?
It’s important to remember that 99designs.com is a marketplace and your design project will be competing for attention among all the other project listings. Offering more money than other similar projects will help separate you from the pack, but ultimately you need to ask yourself:
- What is my budget?
- How many designers do I want to attract?
- What is the skill level of the designers that I wish to attract?
- What are other similar projects offering?
If you are running a logo project for example, browse the other logo projects currently running on the site and take a look at how much money is being offered and how much interest the projects are attracting from the design community.
How do I attract the most submissions?
There are a lot of factors that influence the number of submissions that a project will receive on 99designs. The amount of money being offered to the designers is certainly one factor, but it is not the only one.
- Be clear about what you are asking for.
- Designers need to be able to look at your design brief and quickly understand the scope of the project and what the deliverables are. The more clear and specific you are about what you are looking for the more submissions your project will get.
- Browse similar projects and invite designers that catch your eye to join your design project.
- Designers like to be invited to projects particularly if you say upfront that you noticed their work and would love to see a submission from them. To invite a designer, simply click into their profile and click “contact” to send them a private message.
- Stay involved and provide feedback.
- Feedback may be the single most important factor in the success of a design project and designers are hungry for it. The more engaged in the project you are, the more engaged the designers are. Feedback can be given by rating the designers using the star system or eliminating the designs out right if they are way off base. Be sure to give specific written feedback for the designers/designs that show the most promise. Check out our Feedback Tool to make giving great feedback a snap!
- Here are some FANTASTIC tips for giving great Feedback – http://bit.ly/aPDrKa
- Guarantee your project
- When you feel confident that you will get a good result, waive your right to a refund and guarantee your project. Guaranteed projects are far more attractive to designers and therefore receive many more submissions.
What should I put in my design brief?
The design brief is your chance to sell your project to the design community. It is your job to inspire the designers to work on this project. You need to be very clear about what you are looking to have designed and try to make it sound exciting if possible. **Think about readability! The goal is to create a brief that is really easy to read and understand. Bullet points can be very useful!
- Title and Subheading
- The title is basically the headline that advertises your project…think short, sweet and provocative. The subheading is your chance to expand upon the title, adding a little more detail but not repeating yourself.
- Brand Name
- Who/What is this design for?
- Tell us About Yourself
- Providing a little context about your business or organization helps the designers understand it better and can fuel their creativity and provide inspiration for their design.
- Target Audience
- Every design is targeting someone or something. The audience for a child day care center is significantly different from that of a corporate law firm. The more a designer knows about the audience the more it will inform their design.
- Requirements are the nuts and bolts of the design brief. Here you should be providing the specifics of what you are looking for.
- What is it…a logo, a web page, a t-shirt, a brochure etc…
- Do you have color preferences or are they free to be creative?
- What style are you looking for?
- What elements does the design need to include?
- Do you have specific examples of things you do or don’t like?
- What file types do you need?
Check out a sample brief here: http://bit.ly/1o1cSO
What kind of files should I ask for?
If you’re running a project for a logo or some other design which will be featured in print, you should ask for a CMYK image in either PDF, EPS, SVG, Corel Draw CDR, or Adobe Illustrator AI format.
For website designs, Twitter backgrounds and other designs which are destined to be displayed only on computer screens, you should ask for a “layered RGB file” in Photoshop PSD or Fireworks PNG format. These are the source files of the design, and you’ll need them if you want to be able to easily tweak something. It’s a good idea to also ask for a JPEG version.
You shouldn’t ask the designers to provide any of the fonts used in the design, as many of them are owned by type foundries and carry hefty license fees.
What if I don’t like any of the designs?
We offer a full 100% money back guarantee on all projects, with the only exception being if your project has a guaranteed prize or you’ve awarded a winner and the designer has been paid.
August 7, 2009
I am often asked for tips on how to run a design project on 99designs.com. While we do have a great article in our help section on how to run a successful project, I thought I would provide some insight straight from one of our clients – Stacey Tipton Reiman of InstaSpanish.com.
Design by amir u3
Stacey used 99designs to get an awesome design for the user interface of her Spanish Teaching software. Using these tips, she was able to attract over 150 submissions from 30 different designers to her design project.
Here are the top things she did to ensure great results:
- Give clear guidelines with examples
- Actively participate in the project forum
- Don’t just wait! Invite designers that catch your eye from other active projects
- Be specific in your feedback about what you do or don’t like about each design
- Use positive reinforcement to encourage designers to do better
On feedback Stacey said:
“In your feedback try to give them something positive. The way I see it every designer has the potential to win. I thought that every person who entered my project was worthy of my respect and my effort…and so I tried to give feedback to every entry…not just looking at…do I like this entry or will this entry work or not but… how can this entry work or how can this designer work for me.”
If this sounds easy…that’s because it is. It’s really about engaging the designer, giving them clear direction and then encouraging them along the way. The more specific you are about what you are looking for and what criteria you will be judging the designs by, the better results you will get.