Designer Profile: Jude Fernando

Designer Profile

Jude Fernando – Philippines
99designs handle: Fernando’s design
Projects entered: 126
Projects won: 29

How did you get started in web design?

I got my start in design a long time ago, 1995 to be exact. It was not in web design, but in Architectural design. Yes, that was my foundation and my five years in architecture school developed my aesthetic sensibilities.

However, architectural practice in the real world didn’t work out for me. It was not my cup of tea – I discovered that creativity in the world of cement and steel was limited by so many factors. I started looking into other creative outlets such as traditional art and sculpture. All this was until the day I discovered Photoshop…

I was so amazed by the capabilities of the software, that I started spending all my waking hours messing around with it. I tried my hand at some personal websites for friends and poster designs for local events. I realized that this was something I could get good at after much encouragement and appreciation from my friends, family and early clients. This was also the time when websites were not cool and pretty to look at and there was definitely no web2.0 and glossy, shiny interfaces! There was and is so much potential on the web!

Web Design

How do you get your inspiration?

My initial inspiration is always the client. A good brief inspires me and gets me thinking about the possibilities. I also spend some time every single day just browsing the web, looking at great designs, seeing the work of other designers. The more you appreciate the work of others the more you grow in your own work. Most of my ideas come to me at night – when the world is asleep. A calm mind and quiet surroundings inspire a lot of thought. I never rush into a design.

Web Design

What led you to start using

Unlike many here, I discovered 99designs quite late. I was randomly browsing through a popular web design forum when I came across a discussion about contests. The whole concept of crowdsourcing was new to me and I was curious enough about 99designs to give it a try.

I was hooked immediately – each and every contest gave me a rush but I was also depressed when I didn’t win. I am sure all of you designers here have felt the same. After 126 contests its still a rush and I have learned to deal with losing :)

99designs has been invaluable in providing me with a lot more opportunity than what I had before. Every contest is a learning experience and I have built relationships with more than a few regular clients though this site. I have improved a lot since I first started here – much of which is due to the concept of this site. Being able to compare ones work with the work of other designers gives you great insight into what you need to improve on. Without this constant interaction with other designers through the contest environment, I would still be stuck where I was a year ago.

Web Design

What are three things designers can do to have success at 99designs?

  1. Understand the brief. This is the the most important aspect of any contest, yet is more often than not the most overlooked. I don’t mean just read the brief, but actually understand what the contest holder wants. Read it carefully, take the time, don’t rush things.
  2. Think like the client. Put yourself in the clients position and think about what you would want if you were the client. What would be most important to you? Sometimes I even think about where the client lives and the acceptable current design practices in that country or that city. For example Scandinavia has a minimalist, functional and ultra modern design language, whereas Miami beach is about being eclectic, colorful and a little over the top.
  3. Offer something unique with your entry. Everyone likes to be surprised and clients remember unique designs. If two designs follow the brief to the letter and both designs have excellent technique, it’s likely the design that offers something unique or something extra will win. Remember, think like the client. Every client wants their website to standout from the crowd.

Web Design

What do you love most about being a designer?

Creative freedom is what I love the most. Each new project is a creative outlet and a challenge in itself. Each project brings something different. Not having to do the same thing every day for years is what I love most about being a designer.


Want to choose more than one design?

One of the most common requests we get from clients at 99designs is the ability to choose multiple winning designs – well now you can.

To choose more than one design simply:

The first design will be awarded with the money you already prepaid to set up the project.

Each additional design will require additional payment equal to the full prize plus the 15% handling fee.

There is no limit to how many designs you can award!


99designs Nominated for a Webby Award

We have truly exciting news – has been nominated for a Webby Award!

Help 99designs Win in Two Simple Steps

1. Sign up

2. Vote for 99designs Here

For those of you unfamiliar with the Webby Awards… it’s the leading international award honoring excellence on the Internet – hailed as the “Internet’s highest honor” by the New York Times.

This is testament to the fantastic community here at 99designs and a tremendous opportunity for high profile exposure which leads to:

  • More people visiting the site
  • Launching projects
  • Buying logos
  • And therefore – MORE OPPORTUNITY all around!

99designs has been nominated in the Web Services & Applications category and we are up against some companies like Dropbox and Tumblr – but we know we have the best community around!

BIG THANKS to everyone here for making this possible!

The 99designs Team


Tips to help you Learn
A roundup of tips and resources for designers that recently shared via twitter @99designs.

Design Essentials

The Value of Good Design –

So You Call Yourself A Designer? –

Five Ways to Build Your Skills Through Freelancing –

How to avoid your Creativity Burnout –

Reasons Designers Fail to Remain Motivated –

Maintaining Existing Clients –

How To Build Your Reputation And Authority As A Designer-

Logo Design & Branding

What’s Brand? –

15 Fresh Logo Design Processes That Teach Volumes –

5 Branding Basics Every Logo Designer Should Know –

Web Design

Your New WordPress Website Step By Step. Beginner’s Guide –

Taking Small Steps for a Better Website –

How to Critique Web Design –

40 Useful Tools for Web Designers –

12 Tips for a More Accessible Website –

The Art Of The Web Background –

Tips For Calling Visitors To Action –


The Philosophy of Typography –

60 Breathtaking Examples Of Beautiful Typography –


InfoGraphic Designs: Overview, Examples and Best Practices –

14 Visually Stunning Animated Infographics –

Design Tools & Basics

The Icon Designer’s Toolkit –

Free Graphics and Audio Editor: Aviary –

Adobe Illustrator: All the Basics –

Content Aware Fill In Photoshop CS5 –

20 Free Fonts for Fresh Corporate Designs –

40 Fresh New High Quality Icon Sets –

The Total Newbie’s Guide to jQuery –

Design Essentials 2: Originality –

Techniques for Squeezing Images for All They’re Worth –

The Total Newbie’s Guide to jQuery –

Code a Modern Design Studio from PSD to HTML –

Design Inspiration

The Drawings of Leonardo da Vinci –

50 Inspiring Logos you Have to See –

30 Logo Designs with Creative Use of Negative Space –

74 Simply Stunning Line Art Logos –

44 Awesome Business Card Designs –

25 Ultra Modern Websites Using HTML5 –

30 Blog Designs with Killer Typography –

30 Amazing Typographic Movie Poster Designs –

30 Incredible Epic Movie Posters & Related Trends –

High Speed Photography : Frozen In Time –

40 Creative Guerrilla and Ambient Advertising Campaigns –

53 Creative and Exquisite Package Designs –


Top 50 Search Terms for Logo Store
March was another record month at!

Here are some notable accomplishments:

  • 2,445 design projects held this month
  • Over $704,987 paid out to the design community
  • Over 40,000 design projects completed to date

ALSO – We launched the new Ready-made Logo Store!

The logo store is off and running and the logos are selling like hot cakes! We want to thank everyone who has helped get the logo store off to such a great start – there’s now over 5,000 logos available for sale!

Logo Store Trends

***Designers – want some insight in to what logo store customers are looking for… the word cloud above is the top 50 search terms so far.

Interested in submitting a design for sale? Find out everything you need to know to sell your logo designs here.

So – here’s to another record month and opportunity for all!

The 99designs Team