Custom Marketing Collateral Designed Fast
February 27, 2010
Getting custom marketing collateral designed fast can be a challenge particularly for small businesses and startups.
Business Card Design by niichan
What brought you to 99designs.com?
Dyyno is a new online video sharing platform that distributes HD video to an unlimited number of viewers for free. It’s a really cool technology and now that we are pushing it out to the public – we needed the marketing material to back it up.
We had been working with some local designers, but they were really expensive, they did not always do what we wanted them to do, we did not have very many designs to choose from, and ultimately their style is pretty much the same every time. While its nice to have one designer create a consistent look across all the collateral it’s also really good to have multiple options.
Datasheet Design by Arteche Gaston
What marketing collateral have you had designed at 99designs?
The first design project we ran was for a datasheet – we had over 90 submissions and we were really excited. I worked closely with five designers who were great about making changes while we were zeroing in on the final design. The designer that we ended up choosing has been awesome – even now he makes little tweaks to the design as need be.
We also have run projects to design a brochure, a flyer, a second datasheet, a quick start guide and our business cards – The experience that has just been tremendous. I’m not sure if 99designs has a screening process for the designers but if you do – it’s a good one. Every designer that we picked has been excellent with a great work ethic – they are just really, really helpful.
Because of 99designs we now have 6 great pieces of marketing collateral where before we had 3 terrible pieces. We have been to 5 conferences since I joined Dyyno, and I now feel more confident being next to companies that are much more established than us with quality of the marketing collateral we have gotten through 99designs.
Flyer Design by Arteche Gaston
Do you have any tips for running successful design projects?
The most important thing is to stay active and give the designers feedback. The first project that I did – I had no idea what I was doing. I wasn’t giving nearly enough feedback. Now, I try to engage in the project in such a way that respects both my time and the time the designers put into it. For example, I eliminate the designs that are way off base right away. It may sound harsh, but it lets the designers know that they don’t need to waste any more time on it. The more respect you show the designers – the more likely they will be to help you and participate.
Brochure Design by phoebetsui