The Power of Crowdsourced Design for Startups and Entrepreneurs
January 5, 2010
Branding a Startup with 99designs.com
What brought you to 99designs.com
What brought me to 99designs is that I was pissed off at Logoworks. This is my 3rd startup and I am an investor in 9 other startups – and the early branding of a startup is always a problem. I used to go to Logoworks because it had a fixed price and I liked the workflow, but the last 4 projects I had run – the creativity involved in the early mockups was just not there. I just didn’t like the stuff that came out of the process.
I was like – well this kinda sucks… I want more creative input into this thing – so that’s what I was trying to do. I just want more creative ideas – so I found 99designs.
How has your experience been with 99designs?
It went really well. What’s interesting is that there’s good news and bad news. I had lot’s of submissions – almost too many submissions. But the great news is that you filter through those and there was stuff that I could play off of.
It was like…well that’s creative, that’s something I could not have pulled off on my own… and that’s something that a single individual even if I hired them at 20x the price I would have no guarantee that the actual outcome would have been anywhere near the same.
That’s the power of crowdsourcing – it works for that kind of a problem.