Completion of Guaranteed Contests
April 27, 2009
One of the big goals that we had for last week’s major launch was to improve the way in which Guaranteed Contests are completed.
For the most part, Guaranteed Contests draw greater commitment from both customers and designers, resulting in a lively contest that produces a fantastic result. In a small number of cases however, our customers (for whatever reason) don’t award a winner and the contest drags on well beyond the 7 days. We understand the frustration this causes for the designers that worked so hard on their entries, so going forward, we will be taking a more active role in reminding, encouraging and assisting our customers to pick a winner and complete their contest.
Failing this, any Guaranteed Contests that are still left unresolved will be locked and (two weeks later) the prize money will then be evenly distributed to all designers who entered the contest (providing they have at least one win under their belt). We know it’s not an ideal result for everyone, however we think this is the best way to reward those that took the time and effort to put an entry in.
For designers that entered Guaranteed Contests launched prior to April 21st and are still waiting for customers to choose a winner – rest assured that we haven’t forgotten about you! Our support team will be actively contacting each of these customers to assist them in concluding these contests under the normal process, as this is ultimately the best result for all concerned. We will be letting them know that they have only 7 days to pick a winner – any contests still unresolved after this time will be locked and the prize will be evenly distributed to the designers as described above.
Thanks again for your patience and please bear with us a little longer as we go about closing the loop on unresolved contests!